Market surveys
By researching the market we get an accurate knowledge of the variables and aspects that have an impact on the market, to help choose the appropriate Business strategy.
Whitin this analytic frame, there are many aspects to be assessed in order to understand market attitudes. CT provides the following survey types in Mercosur:
| Investigation type | Aim |
|---|---|
| Basic Investigation | Deep knowledge of a specific market |
| Habits and attitudes | Consumer behaviour |
| Image and positioning | Brand’s perception and its position in the market |
| Customers fulfillment | Outcome of the interaction between the consumer and the company. |
